Marriott was looking to accomplish two goals through their partnership: #1 drive hotel
room nights through events and teams that were inclined to travel;; #2 create a marketing
program that leveraged their sponsorship of Thursday Night Football on NFL Network.
- Marriott became the official hotel partner and sponsor of events hosted across the country
- Delivered $1M in annual room nights booked for Marriott
- Created a custom program “Marriott Inspiring Greatness” which brought NFL Alumni together with
Grass Roots Community Teams at local Marriott Courtyard Hotels for special VIP events.
- Coordinated 14 events per season including Super Bowl activations that featured NFL Alumni and
local grass roots community teams.
- Multi-Year Annual Sponsorship Agreement